Bengal
About project
Bengal® makes pest control products, and Champ the Tiger is the character at the heart of its refreshed brand. With Creative Doorway, we supervised the artists across lighting, compositing and animation that brought Champ to US national television, then built the 3D, print and trade-show assets around him.
- Client
- Creative Doorway
- Year
- 2025
- Services
- Art direction, VFX supervision, 3D animation
- Website
- bengal.com ↗
The commercial
Champ the Tiger, on national television.
Assistant director & VFX supervisor
Turning concept into character, and a dated brand into a visual statement.
A client of Creative Doorway had already spent time and budget on a commercial that missed the mark, so this one came with a tighter budget and schedule. It still landed above what they expected.
3D animation & rendering
Shaping ideas into impact through 3D, animation and brand experience.
Beyond directing the team, we worked hands-on: 3D modelling and branding for the client, animations in the refreshed identity, print deliverables and assets for a trade show.
Guiding the vision while building it.
Brand assets
Shaping identity through design and dimension.
Branded assets across formats: the product modelled and animated in 3D, visuals for print and trade shows, each piece carrying the refreshed direction with the same clarity.
Behind the scenes
Making the brand | Bengal® campaign
A film on the Bengal® campaign from first concept to final production: the teamwork, craft and strategy behind the refreshed identity. Our part of the story starts at 03:27.
