Selahatin
About project
Selahatin set out to be the first true high-end oral care brand, in a category usually seen as purely functional. As the first creative on the team, we drove 3D, web, packaging, social media and brand strategy to give it a cohesive, premium identity.
- Client
- Selahatin
- Year
- 2020–2023
- Services
- 3D campaigns, packaging, brand, web
- Website
- selahatin.com ↗
Challenge
Positioning Selahatin as the first true high-end oral care brand.
There was no blueprint for marketing luxury oral care, because no one else was doing it. The task was a fresh, sophisticated approach that defined luxury in a category seen as purely functional.
3D modelling & rendering
3D campaigns that bring the products to life in ways photos can't.
Angles and compositions that are impossible or very hard to shoot, with complete freedom over perspective, lighting, materials and environment.
3D modelling, rendering & animation
Craftsmanship captured with precise 3D detail.
Renders that show how the products work, not just how they look: mechanisms and features made clear, so customers understand the benefit beyond a still image.
Sketching big ideas, from first concepts to full campaigns.
3D campaigns
Capturing the feel of the real thing, through 3D.
Carefully built models and animations recreate the textures, reflections and details that make the objects special, so people experience the brand before they hold it.
Packaging design
From sustainable paper to reusable wooden boxes.
We led the design and development of packaging across materials, from eco-friendly paper to reusable wooden boxes, built to protect the product and lift the experience through detail, touch and finish.
